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MARKETING MINIATURE CATTLE
A SHORT COURSE
BY PROFESSOR RICHARD GRADWOHL
I taught marketing, advertising and salesmanship for over 27 years. During this period I wrote lots of articles and developed quite a few new theories. It was always fascinating to bounce some of these new ideas and concepts off my students. We would get into great discussions. It was delightful to find out how smart they really were when given the chance to think on their own. You'd be surprised to learn how many times they were right and I was not. It was humbling but somehow I survived. A lot of these past students have gone into careers in the fields of marketing, advertising and sales. I see some of them from time to time and it's enjoyable to listen to them telling me how they have applied the knowledge they acquired in my class